Perplexity is an answer engine that searches the web and replies with cited sources. Paid plans add deeper Research reports, a choice of models from several labs, and file and app creation. People use it for quick fact finding, longer research and questions over their own files and connected apps.
You get a table of buyer questions with your mention rate, competitors' mention rates and cited sources per assistant, plus a short content plan for the biggest gaps that you approve.
You get a structured dossier covering the key data points for a specific property, with sources for each claim, ready to cross-check before you rely on it.
You get a report where every factual claim links to a source that loads and says what the report claims, plus a table of the claims you cut or changed.